Chatbots have quickly become an essential part of modern digital marketing strategies, helping brands improve customer service, boost engagement, and automate communication — all in real time.
This blog post explains how chatbots can enhance user experience, capture leads, and personalize interactions without the need for constant human supervision. From answering FAQs and booking appointments to recommending products and collecting feedback, chatbots make customer interaction faster and more efficient.
The post also explores how AI-powered tools like Drift, ManyChat, and Intercom are enabling businesses to provide 24/7 customer support and create conversational marketing experiences that drive conversions.